Programme
Cultural Monitoring in a Global Context: Models, Challenges and Perspectives
The languages of the forum will be Basque, Spanish and English; all sessions in the programme will be available in all three languages.
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Registration and Welcome
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Opening Session
Opening Session
Ibone Bengoetxea
First Vice-President and Minister for Culture and Language Policy, Basque Government
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Keynote
Caught Off Guard. An Unexpected Twist in the Global Agenda
Antonio Ariño
Professor Emeritus of Sociology at the University of Valencia. 2026 National Prize for Sociology and Political Science (CIS)
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Keynote
The Guggenheim Museum Bilbao as an Institutional Paradigm: Measuring Impact and Public Value
Miren Arzalluz
Director General of the Guggenheim Museum Bilbao
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Coffee break
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Keynote
From Observation to Governance: The Strategic Role of Cultural Observatories in Europe and Beyond
Luca Dal Pozzolo
Co-funder and responsible for Research of Fitzcarraldo Foundation
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Roundtable. Moderator: Cristina Ortega
Observing Culture in Practice: Diverse Models, Shared Challenges
Luca Dal Pozzolo
Co-funder and responsible for Research of Fitzcarraldo Foundation
Antonio Javier González Rueda
Researcher in Cultural Studies (INDESS, University of Cádiz) and Principal Investigator of the Atalaya Cultural Observatory
Sinethemba Vitshima
South African Cultural Observatory Researcher
Rosario Zschoche Valle
Head of the Cultural Territory Unit, Ministry of Cultures, Arts and Heritage, Chile
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Roundtable. Moderator: Xavier Fina
The Cultural Observatory of the Future: New Questions, New Functions
Jorge Fernández León
Scientific Committee of LABoral Centre for Art and Industrial Creation
Antonio Javier González Rueda
Researcher in Cultural Studies (INDESS, University of Cádiz) and Principal Investigator of the Atalaya Cultural Observatory
Pierluigi Sacco
Professor of Economics, University of Chieti-Pescara
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Lunch break
AI and New Paradigms in Cultural Analysis
The languages of the forum will be Basque, Spanish and English; all sessions in the programme will be available in all three languages.
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Roundtable. Moderator: Bea Narbaiza
From Experience to the Future: 20 Years of the Basque Observatory on Culture
Juanjo Allur Dorronsoro
Researcher and Project Coordinator. Siadeco Ikerketa Elkartea
Mikel Etxeberria
Head of the Basque Observatory of Culture. Department of Culture and Language Policy of the Basque Government
Aintzane Larrabeiti San Román
Researcher. ICC Consultors
Josean Urdangarin
Head of the ICC Service. Department of Culture and Language Policy of the Basque Government
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Keynote
Thinking About AI Through Culture: Audiences, Data, and Decisions Guided by Institutional Judgment
Javier Iturralde de Bracamonte
Co-founder of Nodos y Públicos
Adjunct Professor at IE University
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Conversation
Between Data and Values: The Ethics of Artificial Intelligence in Cultural Observatories
Cristina de la Cruz
Associate Professor of Philosophy at the University of Deusto
Marta Peirano
Analyst and writer specialising in technology and power
Cultural Value under Observation: Keys to the Future
The languages of the forum will be Basque, Spanish and English; all sessions in the programme will be available in all three languages.
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Roundtable. Moderator: Mikel Etxeberria
Cultural Laws and Rights
Ignacio Apezteguia
Director General of Culture - Príncipe de Viana Institution, Government of Navarre
Andoni Iturbe
Vice-Minister of Culture, Basque Government
Xavier Fina
General Director of Cultural Promotion and Libraries, Government of Catalonia
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Keynote
Engine, Loudspeaker, or Whisper? Culture Observatories and Their Role in a Critical Context for Cultural Rights
Jorge Fernández León
Scientific Committee of LABoral Centre for Art and Industrial Creation
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Keynote
Second Nature: What Culture Does and How We Might See It
Pierluigi Sacco
Professor of Economics, University of Chieti-Pescara
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Dialogue. Moderator: Maitena Salinas
Jorge Fernández León and Pierluigi Sacco in Dialogue
Jorge Fernández León
Scientific Committee of LABoral Centre for Art and Industrial Creation
Pierluigi Sacco
Professor of Economics, University of Chieti-Pescara
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Coffee break
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Keynote
Measuring the Implementation of Cultural Rights: Ways Forward
Alexandra Xanthaki
Prof of Laws; UN Special Rapporteur in the field of Cultural Rights
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Case Study
Broadening the Perspective on Cultural and Creative Industries: Their Relationship with Well-being in the Basque Country
Ibone Eguia
Predoctoral researcher at Orkestra – Basque Institute of Competitiveness
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Keynote
Renewing and Updating Cultural Observation Systems in the Face of Current Challenges: Reviewing the Monitoring Framework of the UNESCO Convention on the Diversity of Cultural Expressions
Jordi Baltà
Principal Editor of the fourth edition of the Re|Shaping Policies for Creativity report
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Conversation
Making Cultural Rights Effective: From Recognition to Practice
Francisco Javier Dorantes Díaz
Professor at Universidad Autónoma Metropolitana, Mexico
Edurne Ormazabal
General Director of Tabakalera - International Centre of Contemporary Culture
Jesús Prieto de Pedro
Chairholder of the Andrés Bello Chair in Cultural Rights (Andrés Bello Agreement, UC3M, UNED)
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Closing Session
The Value of Culture for Community Development: The Basque Model
Andoni Iturbe
Vice-Minister of Culture, Basque Government